Certification Content

Get to Know Commerce Growth

Get to know Criteo Commerce Growth and how we can help to grow businesses with best-in-class programmatic advertising solutions.

This module provides you an introduction to how Criteo can help you achieve your customer acquisiton and retention objectives through always-on strategies. Explore topics such as leveraging Commerce Growth to continually find and engage new prospects and make the most of your existing customers with commerce data and AI.

This module ends with Assessment #1 that tests your knowledge on Commerce Growth.

How Criteo Technology Works

Learn about how the Criteo AI engine uses real time data from the shopper graph.

This module takes you through the core components of the engine including predictive bidding, product recommendation, dynamic creative optimization+ and audience targeting. It also covers topics on transparency, brand safety, data privacy and inventory that delivers the full value of every impression.

This module ends with Assessment #2 that tests your general Criteo and technology knowledge putting it into practice.

Commerce Growth Solutions

Get an overview across how Commerce Growth solutions can help to meet marketing goals across web, app and store channels.

This module takes a closer look at how each solution drives results across the buyer journey and covers topics like driving conversions on the web, driving qualified traffic, video advertising, contextual advertising, full funnel mobile app solutions and driving omnichannel sales.

This module ends with Assessment #3 that tests your knowledge on Commerce Growth Solutions.

Great Looking Ads Across the Full-Funnel

Spark ad creativity and learn about the creative capabilities with ad format showcases.

This module takes you through how you can achieve great looking ads to tell a brand’s story from a simple, single product ad to eye-catching animation and interactive 360 experiences.

Discover Criteo's Audience Solutions

Learn about the audiences that can be reached with Criteo Commerce Growth.

This module explores topics around the data, technology and use cases of different audience types and which audience is right for your goal.

This module ends with Assessment #4 that tests your audience knowledge.

Getting Started with Criteo

The fundamentals of what you need to know to get started with Criteo.

This module takes you through integration basics to get started with your campaigns. You will learn how these components come together to deliver a banner ad, understand what’s behind Criteo OneTag, the importance of feed and creatives to deliver the right message.

This module ends with Assessment #5 that tests your audience knowledge.

Strategies for Success

With your campaign live, learn about different strategies to setup, manage and optimize a successful conversion campaign.

This module covers scenarios on establishing campaign goals and takes you through best practices for conversion campaigns, including key metrics, bidding basics, optimization strategies and best practices.

This module ends with Assessment #6 that tests your knowledge on campaign setup and optimization best practices for conversion.

Up next, Ready, set, GROW!